Welcome to HappyEsthetician.com!


This site is owned by Diane Buccola, Esthetician, NCEA Certified, speaker, author, and owner of www.SpaBizBoard.com:   

It used to be that having great products and an interesting menu of services was enough to be successful in this business, but not anymore.  My mission is to teach spas and estheticians everywhere how to turn customers into long-term, loyal clients.   Our business is unique and *heart* is the link we are missing.  If you have a solid bond with your clients, they will never leave you.  What a privilege and a joy it is to be in the spa business today!” 

Diane is a regular speaker at International Congress of Esthetics & Spa (ICES) trade shows and teaches “The Heart of Esthetics” classes in Sacramento, CA, with more locations to be added.  (If you would like Diane to teach a class in your area, please use our “Contact Diane” link and let her know!)   Diane will soon be training esthetic teachers at the National Esthetic Teacher Training (NETT) events.  She has authored two books, both of which you can read about and order on this website. 





BeWell Expo 2014 – Sacramento CA – Sunday, October 5th

17 Sep

Today’s consumers are bombarded with ads for one-size-fits-all “miracle” products, and their main source of skin care guidance is what they read online or hear …

Read More →

BeWell Expo 2014

4 Sep

TICKETS ARE NOW ON SALE!! As those of us in the esthetics business are well aware, the public is regularly bombarded with ads on TV …

Read More →

Open Letter to Estheticians

26 Jun

Dear Estheticians, You may remember me as the former Director of NASN-California.  I resigned from that position shortly after my very successful 2013 event and …

Read More →

The Art of the Consultation (for Estheticians)

26 May

My next article for Les Nouvelles Esthetiques & Spa has been submitted and I believe will be in the August issue.  The subject basically is …

Read More →

Re-visiting and re-inventing the “Mini Facial”

14 Apr

At one time or another, most of us have had some version of the mini facial on our menu.  Many of the seasoned estheticians among …

Read More →

California’s proposed Master Esthetician bill – AB 1153

9 Apr

We are having a discussion on Happy Esthetician’s FB page about the proposed Assembly Bill 1153.  This is known as the Master Esthetician bill.  On …

Read More →

Online Retailing: Is it helping or hurting your spa business?

1 Apr

Here is my latest article in Les Nouvelles Esthetiques & Spa magazine.  This is a hot topic in the field of esthetics.   Online Retailing

Read More →

Licensed Esthetician Blasts NeriumAD Secret Toxic Ingredient

1 Mar

Estheticians have had enough, and this one is speaking out.  You go, girl! Read Article  

Read More →